Retail
iHerb
Background
Founded and based in the USA, and provides a wide selection of health and wellness products aiming at accessing to HK market
Role
Hyphen Media helps the client to promote their products and discount through on and offline platforms including outdoor billboards, LCD monitors, Google Display Network. We also help them to contact several media to edit advertorials for promotion.
Challenge
As Iherbs is a USA company, they are not familiar with the Hong Kong market, which makes it difficult to access to HK market.

