Education
Hong Kong University (HKU)
Background
Launched a Masters Programmer Information Session which aim at obtaining more registrations.
Challenge
As the campaign is a short one, combining the fact that HKU does not have an extensive social media awareness network, it is difficult for the client to establish adequate media awareness in a short period of time. Moreover, as HKU demanded the campaign to reach over 5 countries, a precise keyword proposal that can cater for the needs of all countries became the key to help to achieve the client’s goal.
Role
Hyphen Media helps them find a third party e.g., U Magazine to publish advertorials to promote their event. Also, we are responsible to boost their Facebook post, adopt SEM, using specific search keywords to draw more target audiences.
